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Did You Know??....All our boats used to be unloaded by hand and set up in the parking lot!

Due to the sheer volume of information now available online, we may redirect you to manufacturer websites to answer your FAQ's.

See Alumacraft Boats

We have a HUGE selection of Alumacraft Boats displayed in our 3 SHOWROOMS! For your convenience click here and you will be redirected to Alumacraft Boats website where you can see all the details!


Because, as always:


Mercury Marine Service Award

Mercury Marine has presented Stark’s Sport Shop Inc.of Prairie du Chien, WI, its prestigious Service Customer Satisfaction Index (CSI) Award for 2013.

Mercury Marine’s Service CSI Program measures the satisfaction of consumers after having service work done on their Mercury outboard. Stark’s won the Service CSI Award for its ongoing commitment to providing exemplary customer service, based on the responses of customers who had warranty work performed at the dealership during the past year. A total of 63 dealers across North America qualified for the Service CSI Award for 2013.

Stark’s Sport Shop has received this award for 8 consecutive years!

The CSI score for each dealer is measured and monitored by Mercury Marine. After warranty work has been completed, Mercury sends out a Service CSI survey to the consumer, asking him or her to rate the service received. To be eligible for the Service CSI Award, a dealer must maintain a score of 92 or better out of 100 in the Service CSI survey. These surveys ask consumers to rate their overall service satisfaction with the dealership, rate their satisfaction with the Service Advisor at the dealership, and also indicate if they would re-visit the dealership again in the future.

Tracking Service CSI scores is a way Mercury evaluates the effectiveness of its individual dealers and of its own policies and training programs. Dealerships that score high in Mercury’s Service CSI surveys are recognized through the awards program.

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